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History
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Our
"Roots" Run Deep
| Our story began in
1951, when Ed & Vivienne Keeven began installing sod out of
Florissant, MO. As the business grew, the Keevens decided to
become growers as well. The farm that started with 120 acres
grew to nearly 400 by 1973, at which point Ed & Viv dissolved
the installation business to commit their time solely to growing and
selling top quality
turf.
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Some of Ed and Viv’s early
accomplishments in the St. Louis area include: |
- First to grow "nursery grown" turf
by blending three improved varieties of bluegrass
First to grow Meyer Z-52 Zoysia on a
large scale basis, expanding from 5 to 40 acres in seven years
First to utilize an automatic sod
harvester and handle sod by the pallet
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Developed many turf
irrigation methods, making their product available all summer long
- Developed a delivery route system,
wholesaling sod to the majority of nurseries and garden centers in
St. Louis and surrounding areas
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Upon retiring in 1984, Ed and Viv sold the business
to three of their sons, current owners Ed, Tom, and Jim. Since then
Emerald View has grown from a single location producing 400 acres of turf
to three locations with over 1600 acres in production. Current locations
include the original base location in O’Fallon, MO plus branches in
Jefferson City, MO, and Columbia, IL.
Quality is a Family Tradition
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1951 our family name has been associated with quality turf.
Ed, Tom, and Jim Keeven are lifelong turf professionals who
continually devote themselves to the betterment of the company and
the entire turf industry.
Ed Keeven - Served on Board of
Directors for American Sod Producers Association (now TPI)
Tom Keeven - Held various positions with
Turf Producers International from 1995 to 2003:
Board of Directors
Secretary/Treasurer
Vice President
President: 2001-2002.
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Tom, Jim, & Ed
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It is this type of devotion that keeps us on the
cutting edge of turf technology and allows us to deliver you the very
best.
Hosts of the American Sod Producers
Association (ASPA) 1986 Summer Convention & Field Day
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